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Caronil Children vegetable noodles Packaging design

儿童面市场庞大,但多数包装设计平庸。
真实的儿童照片或者卡通人物、动物大行其道,拿掉渠道优势,消费者究竟要购买什么?
平庸的包装只是展示了品类的特征,而优秀的包装给了消费者选择它的理由,甚至可以塑造品牌的独特性格,此方案生动有趣中透出真诚,快速建立起品牌辨识度和竞争优势。
它鼓励设计师离开电脑,离开素材网站,去感受真实的生活,从真实生活中获取灵感。

There is a huge market for children's noodles, but most of the packaging is mediocre.
Real pictures of children or cartoon characters and animals are all the rage. Take away the channel advantage. What are consumers going to buy?
Mediocre packaging only shows the characteristics of the category, while excellent packaging gives consumers a reason to choose it, and can even shape the unique personality of the brand. This plan is vivid and interesting and sincere, and quickly establishes brand recognition and competitive advantage.
It encourages designers to leave the computer, leave the material site, to feel real life, to get inspiration from real life.


Caronil Children vegetable noodles Packaging design
Published:

Caronil Children vegetable noodles Packaging design

Children's food design

Published: